Unique users of German website Sport1.de November 2011-2021

In November 2021, the total digital range of services offered by Sport1.de had around 8.7 million users. Sports coverage is very popular in Germany and consumers use a variety of media to follow events and news.

Good sport

German sports media span a variety of types, also using the newer digital ones to attract a wider audience and offer more reporting. Podcasts, use of streaming services, social media exchange and website visits are just as present in this area as in with any other topic. The German sports website kicker.de is one of the most popular in Germany, often attracting around ten million users each month. Since 2015, there has been a steady increase in the number of sports pay TV stations. This increase reflects the consistently high interest watching sports broadcasts and shows on television in Germany over the past few years.

Spectator sports

While sports preference among fans in terms of viewing and following sometimes varies by region, most of Germany is united in its love of football and fierce loyalty to individual teams. Statistics on the most popular sports in Germany list football in first place, followed by ski jumping and handball.