This statistic shows the share of toy market distribution channels in Poland in 2012, 2017 and 2022. Online stores are expected to represent the largest share of the toy market by 2022 with 28 percent, followed by grocery chains with a 23 percent share.
Share of toy market distribution channels in Poland from 2012 to 2022
Market model based on desk research, mystery store checks, expert interviews
Supplementary notes
* Forecast data. According to the source forecasts were based on top players' announced expansion plans where available and considered declining growth or linear growth elsewhere)
The study defines "Toys" market as all traditional baby and children's toys, including construction toys, games and puzzles, dolls and their accessories, baby and infant toys, model vehicles, arts and crafts toys, plush toys, pre-school toys, outdoor and sports toys, scientific and educational toys, action figures and their accessories, remote control toys, ride-on vehicles, dress-up and role play toys, other traditional children's toys and games. The market excludes all types of video games
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Roland Berger. (July 12, 2018). Share of toy market distribution channels in Poland from 2012 to 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/984104/poland-toy-market-distribution-channels/
Roland Berger. "Share of toy market distribution channels in Poland from 2012 to 2022." Chart. July 12, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/984104/poland-toy-market-distribution-channels/
Roland Berger. (2018). Share of toy market distribution channels in Poland from 2012 to 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/984104/poland-toy-market-distribution-channels/
Roland Berger. "Share of Toy Market Distribution Channels in Poland from 2012 to 2022." Statista, Statista Inc., 12 Jul 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/984104/poland-toy-market-distribution-channels/
Roland Berger, Share of toy market distribution channels in Poland from 2012 to 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/984104/poland-toy-market-distribution-channels/ (last visited November 13, 2024)
Share of toy market distribution channels in Poland from 2012 to 2022 [Graph], Roland Berger, July 12, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/984104/poland-toy-market-distribution-channels/
