The statistic displays the results of a survey conducted by The Nielsen Company from March 1 to 23, 2016. Internet users of two different generations worldwide were polled on attributes they think makes a product 'premium'. The survey found that 50 percent of Millennials and 61 percent of Boomers consider products made with high quality as one of the attributes of a 'premium' product.
Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation
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Nielsen. (December 15, 2016). Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen. "Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation." Chart. December 15, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen. (2016). Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen. "Consumer Rating of Attributes That Make a Product 'premium' Worldwide as of First Quarter 2016, by Generation." Statista, Statista Inc., 15 Dec 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen, Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/ (last visited November 10, 2024)
Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation [Graph], Nielsen, December 15, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
