In 2020, Chinese luxury consumption in foreign countries accounted for around 25 to 30 percent of all Chinese luxury consumption, decreasing dramatically from 68 percent in the previous year. In 2021, the domestic retail channel was estimated to contribute to up to 98 percent of the total luxury sales.
Distribution of Chinese luxury consumption overseas and domestically from 2015 to 2020 with a forecast for 2021
* The share for overseas purchases ranged between 25 to 30 percent, while mainland China purchased ranged between 70 and 75 percent.
** Forecast. The share for overseas purchases ranged between 2 to 6 percent, while mainland China purchased ranged between 94 and 98 percent.
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Bain & Company. (January 21, 2022). Distribution of Chinese luxury consumption overseas and domestically from 2015 to 2020 with a forecast for 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/977869/share-of-chinese-luxury-consumption-overseas-and-in-china/
Bain & Company. "Distribution of Chinese luxury consumption overseas and domestically from 2015 to 2020 with a forecast for 2021." Chart. January 21, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/977869/share-of-chinese-luxury-consumption-overseas-and-in-china/
Bain & Company. (2022). Distribution of Chinese luxury consumption overseas and domestically from 2015 to 2020 with a forecast for 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/977869/share-of-chinese-luxury-consumption-overseas-and-in-china/
Bain & Company. "Distribution of Chinese Luxury Consumption Overseas and Domestically from 2015 to 2020 with a Forecast for 2021." Statista, Statista Inc., 21 Jan 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/977869/share-of-chinese-luxury-consumption-overseas-and-in-china/
Bain & Company, Distribution of Chinese luxury consumption overseas and domestically from 2015 to 2020 with a forecast for 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/977869/share-of-chinese-luxury-consumption-overseas-and-in-china/ (last visited November 10, 2024)
Distribution of Chinese luxury consumption overseas and domestically from 2015 to 2020 with a forecast for 2021 [Graph], Bain & Company, January 21, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/977869/share-of-chinese-luxury-consumption-overseas-and-in-china/
