This statistic illustrates the main online sources that influenced the purchasing decisions of new car buyers in Italy in 2018.
According to the study, search engines had a decisive impact on the buying decisions of 91 percent of new car buyers, while online videos and brand websites had influenced 75 and 62 percent of respondents, respectively.
Which of these online sources informed or influenced your recent purchase at any stage (from initial research to final decision)?
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Youmark. (November 1, 2018). Which of these online sources informed or influenced your recent purchase at any stage (from initial research to final decision)? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/977313/information-sources-influencing-car-purchases-in-italy/
Youmark. "Which of these online sources informed or influenced your recent purchase at any stage (from initial research to final decision)?." Chart. November 1, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/977313/information-sources-influencing-car-purchases-in-italy/
Youmark. (2018). Which of these online sources informed or influenced your recent purchase at any stage (from initial research to final decision)?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/977313/information-sources-influencing-car-purchases-in-italy/
Youmark. "Which of These Online Sources Informed or Influenced Your Recent Purchase at Any Stage (from Initial Research to Final Decision)?." Statista, Statista Inc., 1 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/977313/information-sources-influencing-car-purchases-in-italy/
Youmark, Which of these online sources informed or influenced your recent purchase at any stage (from initial research to final decision)? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/977313/information-sources-influencing-car-purchases-in-italy/ (last visited November 13, 2024)
Which of these online sources informed or influenced your recent purchase at any stage (from initial research to final decision)? [Graph], Youmark, November 1, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/977313/information-sources-influencing-car-purchases-in-italy/
