This statistic shows how many online users were exposed to the brand Snapchat in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to February 2021 2020 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Snapchat had an online reach of two million in the Netherlands in February 2021. This is a decrease when compared to the same period one year before. Dutch audiences were most exposed to Snapchat on their smartphone. As of 2018, 72 percent of the respondents aged 15 to 19 years old indicated they used Snapchat.
Monthly reach of Snapchat in the Netherlands from July 2017 to February 2021, by device
(in 1,000s)
Data calculated by Statista on the basis of data published by the source. All numbers have been rounded.
* The source states that for this month respondents were not "at least 100 reached respondents" for desktop/laptop.
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Statista. (March 12, 2021). Monthly reach of Snapchat in the Netherlands from July 2017 to February 2021, by device (in 1,000s) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/975581/absolute-monthly-reach-of-snapchat-in-the-netherlands-by-device/
Statista. "Monthly reach of Snapchat in the Netherlands from July 2017 to February 2021, by device (in 1,000s)." Chart. March 12, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/975581/absolute-monthly-reach-of-snapchat-in-the-netherlands-by-device/
Statista. (2021). Monthly reach of Snapchat in the Netherlands from July 2017 to February 2021, by device (in 1,000s). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/975581/absolute-monthly-reach-of-snapchat-in-the-netherlands-by-device/
Statista. "Monthly Reach of Snapchat in The Netherlands from July 2017 to February 2021, by Device (in 1,000s)." Statista, Statista Inc., 12 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/975581/absolute-monthly-reach-of-snapchat-in-the-netherlands-by-device/
Statista, Monthly reach of Snapchat in the Netherlands from July 2017 to February 2021, by device (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/975581/absolute-monthly-reach-of-snapchat-in-the-netherlands-by-device/ (last visited November 10, 2024)
Monthly reach of Snapchat in the Netherlands from July 2017 to February 2021, by device (in 1,000s) [Graph], Statista, March 12, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/975581/absolute-monthly-reach-of-snapchat-in-the-netherlands-by-device/
