In recent years, the digital advertising share in Sweden increased, amounting to 58.4 percent as of 2018. Furthermore, the online share was forecast reaching over two thirds of the total ad spending in 2024.
Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GroupM. (December 2, 2019). Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. "Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024." Chart. December 2, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. (2019). Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. "Digital Share of Advertising Spending in Sweden from 2012 to 2018, with a Forecast until 2024." Statista, Statista Inc., 2 Dec 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM, Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/973326/digital-share-of-advertising-spending-in-sweden/ (last visited November 10, 2024)
Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 [Graph], GroupM, December 2, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/973326/digital-share-of-advertising-spending-in-sweden/
