This statistic presents the ways in which internet users in the United States save money during their shopping journey as of March 2018, sorted by age group. According to the findings, 86 percent of respondents between the ages of 18 to 28 years stated that during their shopping journey they would try new lower-priced brand alternatives instead of higher-priced ones as a way to save money, while in comparison only 72 percent of respondents between the ages of 63-72 years reported similar responses.
Ways in which internet users in the United States save money during their shopping journey as of March 2018, by age group
Characteristic
Buy private label options
Try new lower-priced brands
Visit multiple retailers
Download coupons from a retailer/manufacturer website
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eMarketer. (January 31, 2019). Ways in which internet users in the United States save money during their shopping journey as of March 2018, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/972840/ways-save-money-during-shopping-journey-internet-users-usa/
eMarketer. "Ways in which internet users in the United States save money during their shopping journey as of March 2018, by age group." Chart. January 31, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/972840/ways-save-money-during-shopping-journey-internet-users-usa/
eMarketer. (2019). Ways in which internet users in the United States save money during their shopping journey as of March 2018, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/972840/ways-save-money-during-shopping-journey-internet-users-usa/
eMarketer. "Ways in Which Internet Users in The United States save Money during Their Shopping Journey as of March 2018, by Age Group." Statista, Statista Inc., 31 Jan 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/972840/ways-save-money-during-shopping-journey-internet-users-usa/
eMarketer, Ways in which internet users in the United States save money during their shopping journey as of March 2018, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/972840/ways-save-money-during-shopping-journey-internet-users-usa/ (last visited November 10, 2024)
Ways in which internet users in the United States save money during their shopping journey as of March 2018, by age group [Graph], eMarketer, January 31, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/972840/ways-save-money-during-shopping-journey-internet-users-usa/
