In 2018, the most popular product category on online marketplaces according to Indonesian online shoppers was the mobile and electronics products. Electronics, online grocery shopping and fashion products ranked among the top three categories.
Indonesians were still hesitant about making online purchases/ shopping online
E-commerce sites Bukalapak, Tokopedia, and blibli.com, were the top three sites to buy mobile and electronics product online. Cheaper product prices, products authenticity and a varied selection/ wider selection of products were the top reasons why consumers prefer one over another online platform. Marketplaces and C2C sites like Bukalapak and Tokopedia link buyers to individual or small business sellers, and consumers usually go to these sites because they provide more product variety. However, when it comes to a product quality, consumers trust retail-model sites such as Bibli.com more. This is especially important for mobile and electronics purchases, as consumers tend to see this as an important value when buying these products.
Most popular product categories on online marketplaces in Indonesia as of 2018
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Tech in Asia. (June 5, 2018). Most popular product categories on online marketplaces in Indonesia as of 2018 [Graph]. In Statista. Retrieved September 21, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/972049/indonesia-popular-product-categories-on-e-marketplaces/
Tech in Asia. "Most popular product categories on online marketplaces in Indonesia as of 2018." Chart. June 5, 2018. Statista. Accessed September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/972049/indonesia-popular-product-categories-on-e-marketplaces/
Tech in Asia. (2018). Most popular product categories on online marketplaces in Indonesia as of 2018. Statista. Statista Inc.. Accessed: September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/972049/indonesia-popular-product-categories-on-e-marketplaces/
Tech in Asia. "Most Popular Product Categories on Online Marketplaces in Indonesia as of 2018." Statista, Statista Inc., 5 Jun 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/972049/indonesia-popular-product-categories-on-e-marketplaces/
Tech in Asia, Most popular product categories on online marketplaces in Indonesia as of 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/972049/indonesia-popular-product-categories-on-e-marketplaces/ (last visited September 21, 2024)
Most popular product categories on online marketplaces in Indonesia as of 2018 [Graph], Tech in Asia, June 5, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/972049/indonesia-popular-product-categories-on-e-marketplaces/