This statistic presents the most common types of online shopping platforms based on online shopper mindset worldwide as of 2018. During a survey of global shoppers it was found that brand agnostic, "just browsing" purchases from online retailers and brands only accounted for seven percent of online purchases, while online marketplaces generated 11 percent of total purchases in this shopper mindset.
Distribution of online purchases based on global online shopper mindset in 2018, by platform
The source does not provide an exact date or type of survey. The study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of 650 retailers in the US, UK and Australia.
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Pitney Bowes. (October 24, 2018). Distribution of online purchases based on global online shopper mindset in 2018, by platform [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/968278/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. "Distribution of online purchases based on global online shopper mindset in 2018, by platform." Chart. October 24, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/968278/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. (2018). Distribution of online purchases based on global online shopper mindset in 2018, by platform. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/968278/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. "Distribution of Online Purchases Based on Global Online Shopper Mindset in 2018, by Platform." Statista, Statista Inc., 24 Oct 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/968278/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes, Distribution of online purchases based on global online shopper mindset in 2018, by platform Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/968278/online-purchasing-mindsets-and-scenarios-global/ (last visited November 13, 2024)
Distribution of online purchases based on global online shopper mindset in 2018, by platform [Graph], Pitney Bowes, October 24, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/968278/online-purchasing-mindsets-and-scenarios-global/
