According to the 2022 e-commerce survey, 16 percent of the Finnish consumers purchased clothes online. The second most popular product category among Finns were home electronics with 16 percent, followed by food products with eight percent. The least purchased categories included pharmacy products.
Share of consumers purchasing goods online in Finland in 2022, by product category
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Multiple answers were possible.
The survey was done by 10,200 respondents in the Nordics and the DACH region.
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Paytrail. (October 10, 2023). Share of consumers purchasing goods online in Finland in 2022, by product category [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail. "Share of consumers purchasing goods online in Finland in 2022, by product category." Chart. October 10, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail. (2023). Share of consumers purchasing goods online in Finland in 2022, by product category. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail. "Share of Consumers Purchasing Goods Online in Finland in 2022, by Product Category." Statista, Statista Inc., 10 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail, Share of consumers purchasing goods online in Finland in 2022, by product category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/965142/distribution-usage-e-commercer-by-category-finland/ (last visited November 13, 2024)
Share of consumers purchasing goods online in Finland in 2022, by product category [Graph], Paytrail, October 10, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/965142/distribution-usage-e-commercer-by-category-finland/
