Common mobile grocery shopping activities for Baby Boomers U.S. 2018

Published by
Nils-Gerrit Wunsch,
Dec 16, 2022
This statistic depicts the results of a 2018 survey in which Baby Boomer consumers in the United States who owned a smartphone were asked about their in-store digital grocery shopping behaviors. In that year, 41 percent of Baby Boomers used digital coupons on their smartphone when grocery shopping.

Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018

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Release date

June 2018

Region

United States

Survey time period

February 4-16, 2018

Number of respondents

268 respondents

Age group

58-72 years

Special properties

Smartphone users

Method of interview

Online survey

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Statistics on " Baby Boomers in the U.S.: Grocery shopping behavior "

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Topics

U.S. Baby Boomers: grocery shopping behaviorOnline grocery shopping in the United StatesFood shopping behavior in the U.S.U.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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