The statistic presents information on the perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017. It was found that 65 percent of responding marketers found their e-mail marketing ROI either good or excellent, while four percent said it was very poor.
Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GetResponse. (May 30, 2018). Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse. "Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018." Chart. May 30, 2018. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse. (2018). Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse. "Perception of E-mail Marketing Roi According to Industry Professionals Worldwide as of January 2018." Statista, Statista Inc., 30 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse, Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/959488/email-marketing-roi-effectiveness-perception/ (last visited September 20, 2024)
Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018 [Graph], GetResponse, May 30, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/959488/email-marketing-roi-effectiveness-perception/