This statistic presents consumers' motivations for shopping on Black Friday in selected countries, as of 2018. According to a survey by McKinsey & Company, some 54 percent of respondents in the United States reported that their primary motivation for shopping on Black Friday was steep discounts.
What motivates consumers to shop on Black Friday in selected countries as of September 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (November 1, 2018). What motivates consumers to shop on Black Friday in selected countries as of September 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. "What motivates consumers to shop on Black Friday in selected countries as of September 2018." Chart. November 1, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. (2018). What motivates consumers to shop on Black Friday in selected countries as of September 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. "What Motivates Consumers to Shop on Black Friday in Selected Countries as of September 2018." Statista, Statista Inc., 1 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company, What motivates consumers to shop on Black Friday in selected countries as of September 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/ (last visited November 10, 2024)
What motivates consumers to shop on Black Friday in selected countries as of September 2018 [Graph], McKinsey & Company, November 1, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
