The statistic presents the search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search. It was found that ads that appeared in the third position of search results had a median TTR of eight percent, which means that 80 out of 1,000 people clicked on those ads.
Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SplitMetrics. (May 17, 2018). Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. "Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search." Chart. May 17, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. (2018). Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. "Search Ads Median Tap through Rates (Ttr) of Mobile Apps in Apple App Store Worldwide as of May 2018, by Position in Search." Statista, Statista Inc., 17 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics, Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/952835/apple-search-ads-ttr-position/ (last visited November 10, 2024)
Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search [Graph], SplitMetrics, May 17, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/952835/apple-search-ads-ttr-position/
