Share of consumer attitudes towards private label DIY products in Germany Q3 2018

Published by Statista Research Department, Sep 26, 2024
This statistic presents the share of consumer attitudes towards private labels in home improvement and DIY stores in Germany in the third quarter of 2018. The results show that 46% of responding consumers reported positive attitudes towards private labels and 4% reported negative attitudes. Of the remaining respondents, 46% were neutral and 4% did not know.
This data was provided by USP Marketing Consultancy.

Share of consumer attitudes towards private labels in DIY stores in Germany in the 3rd quarter 2018

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Release date

December 2018

Region

Germany

Survey time period

Q3 2018

Number of respondents

5547*

Age group

18 years and older

Special properties

German consumers

Supplementary notes

* The number of respondents refers to the overall European survey. No specific information was provided relating to the number of respondents in Germany.

This question was phrased by the source as follows: "What's your opinion on these home-brands (or own-brands) in DIY stores?"
The source does not specify the date of the survey.

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