This chart depicts the results of a poll conducted among Italian companies operating in digital advertising in 2018. The vast majority of companies wanting to advertise did offer a platform of data management to their customers and 28 percent of them had a contract of use to one or more platforms.
Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type
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IAB (U.S.). (November 9, 2018). Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). "Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type." Chart. November 9, 2018. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). (2018). Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). "Share of Advertisers Using Data Management Platforms (Dmp) in Italy as of 2018, by Type." Statista, Statista Inc., 9 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.), Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/ (last visited September 20, 2024)
Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type [Graph], IAB (U.S.), November 9, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
