In the first half of 2023, search was by far the largest digital advertising format in the United Kingdom, accounting for 6.69 billion British pounds, which amounted to more than a half of the total spending of 13.55 billion. Display formats - both video and non-video - accounted for roughly 5.6 billion, with video significantly stronger.
Digital advertising spending in the United Kingdom (UK) in 1st half 2023, by format
(in billion GBP)
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IAB UK. (October 24, 2023). Digital advertising spending in the United Kingdom (UK) in 1st half 2023, by format (in billion GBP) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital advertising spending in the United Kingdom (UK) in 1st half 2023, by format (in billion GBP)." Chart. October 24, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/942864/uk-digital-ad-spend/
IAB UK. (2023). Digital advertising spending in the United Kingdom (UK) in 1st half 2023, by format (in billion GBP). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital Advertising Spending in The United Kingdom (Uk) in 1st Half 2023, by Format (in Billion Gbp)." Statista, Statista Inc., 24 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/942864/uk-digital-ad-spend/
IAB UK, Digital advertising spending in the United Kingdom (UK) in 1st half 2023, by format (in billion GBP) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/942864/uk-digital-ad-spend/ (last visited November 10, 2024)
Digital advertising spending in the United Kingdom (UK) in 1st half 2023, by format (in billion GBP) [Graph], IAB UK, October 24, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/942864/uk-digital-ad-spend/
