Brazil: preferred sales channels for Black Friday shopping 2019-2020

Published by
Stephanie Chevalier,
Sep 1, 2022
During an August 2020 survey fielded in Brazil, 16 percent of responding internet users said they planned to shop on Black Friday exclusively at physical stores. This is a drop of 19 percentage points compared to the share recorded a year earlier. Meanwhile, the share of respondents who stated that they planned to shop online on Black Friday went from 65 percent in 2019 to 84 percent in 2020.

Preferred shopping channels for Black Friday in Brazil in 2019 and 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2020

Region

Brazil

Survey time period

2019 and 2020**

Number of respondents

719 internet users willing to shop on Black Friday***

Age group

18 years and older***

Method of interview

Online survey

Supplementary notes

* Data retrieved from an earlier release.

** In 2020, the survey was carried out on August 12 and 13.

*** Number and age of respondents surveyed in 2020.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Black Friday e-commerce in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Black Friday e-commerce in Brazil

Overview

6

Sales

7

Segments

5

Consumption

7

Challenges

4

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.