U.S. TV ad campaign success limitation factors 2018

Published by
Michele Majidi,
Oct 30, 2023
This statistic presents the most common factors limiting the success TV ad campaigns according to advertising decision makers in the United States. During the July 2018 survey, 45.8 percent of responding U.S. ad decision makers in the stated that consumers being distracted by their second screens was a limiting factor for their TV ad campaigns.

Factors that are limiting the success of TV ad campaigns according to advertising decision makers in the United States as of July 2018

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Release date

September 2018

Region

United States

Survey time period

July 2018

Number of respondents

500 respondents

Special properties

advertising decision makers

Supplementary notes

Respondents selected up to 3 choices

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Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

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Artificial intelligence (AI)

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