Brazil: main e-commerce categories in Black Week 2020, by share of orders
In 2020, the leading category in terms of total online orders in Brazil during the so-called 'Black Week' was that of fashion and accessories. It accounted for 15 percent of all e-commerce purchases during that five-day period. 'Black Week' took place from Black Friday's Eve (November 26) to Cyber Monday (November 30, 2020). Although home appliances and heating, ventilation, and air conditioning (HVAC) ranked fifth with a nine percent share of online orders, it ranked first in terms of e-commerce sales revenue.
