This statistic shows the share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by key reason. 29 percent of the companies stated that the influencer was not effective, while in 15 percent of cases he or she did not share the same values of the brand.
Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Istituto europeo di design. (November 7, 2019). Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design. "Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason." Chart. November 7, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design. (2019). Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design. "Share of Italian Companies Dissatisfied with Their Influencer Marketing Campaigns in 2019, by Reason." Statista, Statista Inc., 7 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design, Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/ (last visited November 10, 2024)
Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason [Graph], Istituto europeo di design, November 7, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
