Italy video gamer penetration 2029

The penetration rate in the 'Games' segment of the media market in Italy was forecast to continuously increase between 2024 and 2029 by in total 6.9 percentage points. After the seventh consecutive increasing year, the penetration rate is estimated to reach 48.94 percent and therefore a new peak in 2029.

Find further information concerning the average revenue per user in the 'TV & Video' segment of the media market in Japan and the revenue in the media market in the Dominican Republic.

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Video gaming user reach in Italy from 2019 to 2029

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Release date

October 2024

More information

Region

Italy

Survey time period

2019 to 2029

Special properties

digital and physical

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.

Structure:

The games market contains out of several different markets, such as Physically Sold Video Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now. For more information on the data displayed, use the info button right next to the boxes.

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