Captain Morgan drinker generation distribution in the United States in 2022

Published by Jan Conway, Nov 9, 2024
In 2022, the largest group of Captain Morgan drinkers in the U.S. was that of Millennials, adults aged 25 to 44 years. In contrast, Gen Z consumers were the smallest contributors to the brand's market.

Share of Captain Morgan rum drinkers in the United States in 2022, by generation

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Release date

September 2023

Region

United States

Survey time period

Fall 2017 to Winter 2022

Supplementary notes

* The publication may be purchased on the Beverage Information Group's website. Includes consumers aged 21 and over only.

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