This statistic presents the distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy bathroom furniture in Europe, with the share of shoppers choosing this store type reaching 36.7 percent in 2017. During the same time period, the number of consumers preferring to shop online increased from 8.9 percent in 2014 to 10.5 percent in 2017.
This data was provided by USP Marketing Consultancy.
Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel*
national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 410;
2015: n = 531;
2016: n = 465.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
USP Marketing Consultancy. (October 19, 2018). Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy. "Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel*." Chart. October 19, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy. (2018). Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy. "Distribution of Bathroom Furniture Purchases in Europe from 2014 to 2017, by Channel*." Statista, Statista Inc., 19 Oct 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy, Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/935436/purchase-channels-for-bathroom-furniture-europe/ (last visited November 13, 2024)
Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
