The most common way in which Americans and Canadians discover new movies and TV shows is through word of mouth or from friends, with 43.2 percent of respondents to a survey in the fourth quarter of 2023. Getting to know new content via banner ads was less common, according to around seven percent of people interviewed.
Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 4th quarter 2023
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TiVo. (February 28, 2024). Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 4th quarter 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/935428/methods-video-content-discovery/
TiVo. "Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 4th quarter 2023." Chart. February 28, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/935428/methods-video-content-discovery/
TiVo. (2024). Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 4th quarter 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/935428/methods-video-content-discovery/
TiVo. "Most Common Ways of Discovering New Movies and Television Shows in The United States and Canada from 2nd Quarter 2021 to 4th Quarter 2023." Statista, Statista Inc., 28 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/935428/methods-video-content-discovery/
TiVo, Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 4th quarter 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/935428/methods-video-content-discovery/ (last visited November 10, 2024)
Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 4th quarter 2023 [Graph], TiVo, February 28, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/935428/methods-video-content-discovery/
