This statistic presents the distribution of bathroom product purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy bathroom products in Europe, with the share of shoppers choosing this store type increasing by around three percent during the period. Over the same time frame, the number of consumers preferring to shop online has stayed relatively stable, ranging between eight and nine percent.
This data was provided by USP Marketing Consultancy.
Distribution of bathroom product purchases in Europe from 2014 to 2017, by channel*
national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 3,556;
2015: n = 4,856;
2016: n = 4,666.
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USP Marketing Consultancy. (October 19, 2018). Distribution of bathroom product purchases in Europe from 2014 to 2017, by channel* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/935411/purchase-channels-for-bathroom-products-europe/
USP Marketing Consultancy. "Distribution of bathroom product purchases in Europe from 2014 to 2017, by channel*." Chart. October 19, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/935411/purchase-channels-for-bathroom-products-europe/
USP Marketing Consultancy. (2018). Distribution of bathroom product purchases in Europe from 2014 to 2017, by channel*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/935411/purchase-channels-for-bathroom-products-europe/
USP Marketing Consultancy. "Distribution of Bathroom Product Purchases in Europe from 2014 to 2017, by Channel*." Statista, Statista Inc., 19 Oct 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/935411/purchase-channels-for-bathroom-products-europe/
USP Marketing Consultancy, Distribution of bathroom product purchases in Europe from 2014 to 2017, by channel* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/935411/purchase-channels-for-bathroom-products-europe/ (last visited November 13, 2024)
Distribution of bathroom product purchases in Europe from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/935411/purchase-channels-for-bathroom-products-europe/
