Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format

Published by Statista Research Department, Jan 10, 2023
This timeline displays the share of mobile ad requests worldwide from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 75.6 percent of global ad request were for display advertising, while 24.4 percent of requests were for video ads.

Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format

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Release date

February 2019

Region

Worldwide

Survey time period

Q1 2017 to Q4 2018

Special properties

on Smaato Publisher Platform (SPX); wider metrics might vary

Citation formats
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Statistics on " Digital advertising in South Korea "

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Other statistics that may interest you Digital advertising in South Korea

Overview

6

Mobile advertising

5

PC advertising

6

Online video advertising

5

Social media advertising

6

Further related statistics

7

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Statistics

Topics

Digital advertising in CEEAdvertising in PolandDigital advertising in RussiaDigital advertising in PolandAdvertising in Hungary
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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