This statistic shows the answers to a survey question asking consumers in the Netherlands what their preferred device was when buying something from a web shop located in a foreign country from 2015 to 2018. As of 2018, approximately 70 of the respondents indicated they would use a computer for this purpose, with 15 percent of the respondents using their smartphone.
Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 1.22 billion euros and 844 million euros in 2017.
Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018*
Characteristic
2015
2016*
2018*
Desktop/laptop/notebook
81%
82%
69%
Smartphone
9%
10%
15%
Tablet
8%
8%
14%
Other device (e.g. smart TV, games console, feature phone)
This question was phrased by the source as follows: "Thinking only about the purchases you make on websites in other countries, what proportion of your purchases in the last 12 months do you think were made using each device?"
* The figures have been taken from several publications. Furthermore, no numbers were provided for 2017.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PayPal. (July 25, 2018). Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/916560/preferred-device-for-cross-border-b2c-e-commerce-in-the-netherlands/
PayPal. "Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018*." Chart. July 25, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/916560/preferred-device-for-cross-border-b2c-e-commerce-in-the-netherlands/
PayPal. (2018). Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/916560/preferred-device-for-cross-border-b2c-e-commerce-in-the-netherlands/
PayPal. "Preferred Device for Cross-border Purchases among Online Shoppers in The Netherlands from 2015 to 2018*." Statista, Statista Inc., 25 Jul 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/916560/preferred-device-for-cross-border-b2c-e-commerce-in-the-netherlands/
PayPal, Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/916560/preferred-device-for-cross-border-b2c-e-commerce-in-the-netherlands/ (last visited November 10, 2024)
Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018* [Graph], PayPal, July 25, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/916560/preferred-device-for-cross-border-b2c-e-commerce-in-the-netherlands/
