This statistic displays the share of different types of holiday season shoppers identified in Canada throughout the 2017 shopping period, surveyed from November 2017 to January 2018. Some 39 percent of survey respondents stated that they are evergreen buyers, meaning that they spread their shopping throughout the entire holiday season.
Share of holiday season shopper types in Canada in 2017
* Consumers who spread their shopping through the holiday season.
** Consumers who shop before the Black Friday and Cyber Monday weekend.
*** Consumers make most of their purchases during the last week or so of the holidays.
**** Consumers who shop on the Black Friday and Cyber Monday weekend.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Strategy Online. (September 13, 2018). Share of holiday season shopper types in Canada in 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online. "Share of holiday season shopper types in Canada in 2017 ." Chart. September 13, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online. (2018). Share of holiday season shopper types in Canada in 2017 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online. "Share of Holiday Season Shopper Types in Canada in 2017 ." Statista, Statista Inc., 13 Sep 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online, Share of holiday season shopper types in Canada in 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/915721/different-types-of-holiday-shoppers-canada/ (last visited November 10, 2024)
Share of holiday season shopper types in Canada in 2017 [Graph], Strategy Online, September 13, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/915721/different-types-of-holiday-shoppers-canada/
