In the third quarter of 2019, Mercedes-Benz reported a consumer-brand strength of 64.8 percent in Mexico, up from 64 percent on the first quarter of that year. Mercedes-Benz ranked second in the list of leading luxury automotive brands in the Latin American country.
Mercedes Benz: brand strength in Mexico in Q1 and Q3 in 2019
The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship. Values for Q1 2019 were taken from a previous report.
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Insights 4 Less. (October 22, 2019). Mercedes Benz: brand strength in Mexico in Q1 and Q3 in 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/913988/mercedes-benz-brand-strength-score-mexico/
Insights 4 Less. "Mercedes Benz: brand strength in Mexico in Q1 and Q3 in 2019." Chart. October 22, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/913988/mercedes-benz-brand-strength-score-mexico/
Insights 4 Less. (2019). Mercedes Benz: brand strength in Mexico in Q1 and Q3 in 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/913988/mercedes-benz-brand-strength-score-mexico/
Insights 4 Less. "Mercedes Benz: Brand Strength in Mexico in Q1 and Q3 in 2019." Statista, Statista Inc., 22 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/913988/mercedes-benz-brand-strength-score-mexico/
Insights 4 Less, Mercedes Benz: brand strength in Mexico in Q1 and Q3 in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/913988/mercedes-benz-brand-strength-score-mexico/ (last visited November 13, 2024)
Mercedes Benz: brand strength in Mexico in Q1 and Q3 in 2019 [Graph], Insights 4 Less, October 22, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/913988/mercedes-benz-brand-strength-score-mexico/
