This statistic shows the results of a 2018 survey, in which luxury buyers in Russia were asked what factors are most important to them when choosing a luxury brand. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. It can be seen that product quality is the most important criteria for both Millennials and Generation X, with a respective 92 and 93 percent of respondents agreeing.
What factors are most important when choosing a luxury brand?
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McKinsey & Company, & Condé Nast. (June 23, 2018). What factors are most important when choosing a luxury brand? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/912551/luxury-brand-important-attributes-russia/
McKinsey & Company, und Condé Nast. "What factors are most important when choosing a luxury brand?." Chart. June 23, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/912551/luxury-brand-important-attributes-russia/
McKinsey & Company, Condé Nast. (2018). What factors are most important when choosing a luxury brand?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/912551/luxury-brand-important-attributes-russia/
McKinsey & Company, and Condé Nast. "What Factors Are Most Important When Choosing a Luxury Brand?." Statista, Statista Inc., 23 Jun 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/912551/luxury-brand-important-attributes-russia/
McKinsey & Company & Condé Nast, What factors are most important when choosing a luxury brand? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/912551/luxury-brand-important-attributes-russia/ (last visited November 13, 2024)
What factors are most important when choosing a luxury brand? [Graph], McKinsey & Company, & Condé Nast, June 23, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/912551/luxury-brand-important-attributes-russia/
