This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked which factors have the greatest influence on their decisions to buy luxury goods. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 46 percent of the Generation X and 43 percent of Millennials agreed that brands (recognition or awareness) have the greatest influence on their decisions about luxury purchases.
Which of these has the greatest influence on your decision to buy luxury goods?
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McKinsey & Company, & Condé Nast. (June 23, 2018). Which of these has the greatest influence on your decision to buy luxury goods? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/912532/luxury-brand-influencing-factors-russia/
McKinsey & Company, und Condé Nast. "Which of these has the greatest influence on your decision to buy luxury goods?." Chart. June 23, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/912532/luxury-brand-influencing-factors-russia/
McKinsey & Company, Condé Nast. (2018). Which of these has the greatest influence on your decision to buy luxury goods?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/912532/luxury-brand-influencing-factors-russia/
McKinsey & Company, and Condé Nast. "Which of These Has The Greatest Influence on Your Decision to Buy Luxury Goods?." Statista, Statista Inc., 23 Jun 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/912532/luxury-brand-influencing-factors-russia/
McKinsey & Company & Condé Nast, Which of these has the greatest influence on your decision to buy luxury goods? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/912532/luxury-brand-influencing-factors-russia/ (last visited November 13, 2024)
Which of these has the greatest influence on your decision to buy luxury goods? [Graph], McKinsey & Company, & Condé Nast, June 23, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/912532/luxury-brand-influencing-factors-russia/
