In Portugal, in 2022, Colgate was the health and beauty brand with the highest penetration rate in Portugal, with 60.3 percent of households buying the brand. Nivea and Dove ranked in second and third place, with penetration rates of 56.7 percent and 37 percent, respectively.
Household penetration rate of leading health and beauty brands in Portugal in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (October 13, 2023). Household penetration rate of leading health and beauty brands in Portugal in 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. "Household penetration rate of leading health and beauty brands in Portugal in 2022." Chart. October 13, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. (2023). Household penetration rate of leading health and beauty brands in Portugal in 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. "Household Penetration Rate of Leading Health and Beauty Brands in Portugal in 2022." Statista, Statista Inc., 13 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel, Household penetration rate of leading health and beauty brands in Portugal in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/ (last visited September 20, 2024)
Household penetration rate of leading health and beauty brands in Portugal in 2022 [Graph], Kantar Worldpanel, October 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/