This statistic presents the household penetration rate of leading health and beauty brands in Germany in 2023. That year, Nivea was the health and beauty brand with the highest penetration rate in Germany, with 58 percent of households buying the brand. Odol and Colgate ranked in second and third place, with penetration rates of around 32 percent and 31 percent, respectively.
Household penetration rate of leading health and beauty brands in Germany in 2023
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GfK. (August 22, 2024). Household penetration rate of leading health and beauty brands in Germany in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/905154/health-and-beauty-brands-penetration-rate-germany/
GfK. "Household penetration rate of leading health and beauty brands in Germany in 2023." Chart. August 22, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/905154/health-and-beauty-brands-penetration-rate-germany/
GfK. (2024). Household penetration rate of leading health and beauty brands in Germany in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/905154/health-and-beauty-brands-penetration-rate-germany/
GfK. "Household Penetration Rate of Leading Health and Beauty Brands in Germany in 2023." Statista, Statista Inc., 22 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/905154/health-and-beauty-brands-penetration-rate-germany/
GfK, Household penetration rate of leading health and beauty brands in Germany in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/905154/health-and-beauty-brands-penetration-rate-germany/ (last visited November 10, 2024)
Household penetration rate of leading health and beauty brands in Germany in 2023 [Graph], GfK, August 22, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/905154/health-and-beauty-brands-penetration-rate-germany/
