This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2023. That year, Lenor was the leading brand for home care in Germany, with approximately 48 million consumer reach points. Tempo and Frosch ranked in second and third place, both with around 44 million consumer reach points.
Leading 20 home care brands ranked by consumer reach points in Germany in 2023
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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GfK. (August 21, 2024). Leading 20 home care brands ranked by consumer reach points in Germany in 2023 (in millions) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/900368/most-chosen-home-care-brands-germany/
GfK. "Leading 20 home care brands ranked by consumer reach points in Germany in 2023 (in millions)." Chart. August 21, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/900368/most-chosen-home-care-brands-germany/
GfK. (2024). Leading 20 home care brands ranked by consumer reach points in Germany in 2023 (in millions). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/900368/most-chosen-home-care-brands-germany/
GfK. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in Germany in 2023 (in Millions)." Statista, Statista Inc., 21 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/900368/most-chosen-home-care-brands-germany/
GfK, Leading 20 home care brands ranked by consumer reach points in Germany in 2023 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/900368/most-chosen-home-care-brands-germany/ (last visited November 10, 2024)
Leading 20 home care brands ranked by consumer reach points in Germany in 2023 (in millions) [Graph], GfK, August 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/900368/most-chosen-home-care-brands-germany/
