This statistic presents the most popular channels that drive the awareness of new products among omnichannel shoppers in selected countries in 2017, by channel type. According to the findings, the channel that had the highest share of awareness for introducing the presence of new products among U.S. omnichannel shoppers was through digital mediums such as websites or apps, which had a response rate of 87 percent. In comparison, the channel that had the least amount of effect in terms of product awareness among shoppers in the United States was social media, which had a response rate of 51 percent.
Channels that drive awareness of new products among omnichannel shoppers in selected countries in 2017
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Criteo. (October 25, 2017). Channels that drive awareness of new products among omnichannel shoppers in selected countries in 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/896629/channels-driving-awareness-new-products-omnichannel-shoppers/
Criteo. "Channels that drive awareness of new products among omnichannel shoppers in selected countries in 2017." Chart. October 25, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/896629/channels-driving-awareness-new-products-omnichannel-shoppers/
Criteo. (2017). Channels that drive awareness of new products among omnichannel shoppers in selected countries in 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/896629/channels-driving-awareness-new-products-omnichannel-shoppers/
Criteo. "Channels That Drive Awareness of New Products among Omnichannel Shoppers in Selected Countries in 2017." Statista, Statista Inc., 25 Oct 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/896629/channels-driving-awareness-new-products-omnichannel-shoppers/
Criteo, Channels that drive awareness of new products among omnichannel shoppers in selected countries in 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/896629/channels-driving-awareness-new-products-omnichannel-shoppers/ (last visited November 13, 2024)
Channels that drive awareness of new products among omnichannel shoppers in selected countries in 2017 [Graph], Criteo, October 25, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/896629/channels-driving-awareness-new-products-omnichannel-shoppers/
