In 2022, the Indian telecom sector spent around 28 percent of its digital advertising budget on online video advertising, followed closely by social media ads. Online video advertising was identified as the upcoming advertising format across verticals often surpassing social media's share of digital ad spends. Compared to 2020, the telecom vertical increased its budget allocation for classifieds and other formats to one percent.
Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format
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exchange4media. (February 1, 2023). Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format." Chart. February 1, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media. (2023). Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The Telecommunications Industry across India in 2022, by Format." Statista, Statista Inc., 1 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/ (last visited November 10, 2024)
Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format [Graph], exchange4media, February 1, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
