In 2018, the share of traditional media in Indian advertising was about 83 percent, while digital media had a share of 17 percent. This was estimated to change to 71 percent of traditional media's share and 29 percent of digital media by 2021.
Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021
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Sony, & Dentsu Aegis Network. (January 6, 2019). Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony, und Dentsu Aegis Network. "Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021." Chart. January 6, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony, Dentsu Aegis Network. (2019). Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony, and Dentsu Aegis Network. "Distribution of Expenditure on Traditional and Digital Media in The Indian Advertising Industry from 2016 to 2018 with a Forecast until 2021." Statista, Statista Inc., 6 Jan 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony & Dentsu Aegis Network, Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/ (last visited November 10, 2024)
Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021 [Graph], Sony, & Dentsu Aegis Network, January 6, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
