As of 2023, television and digital media each accounted for 47 percent of the total advertising expenditure of the fast moving consumer goods industry across India. The latter's share increased compared to the previous year. The vertical was among the leading contributors of digital advertising spends that year.
Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2023, by channel
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Dentsu Aegis Network. (February 8, 2024). Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2023, by channel [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2023, by channel." Chart. February 8, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
Dentsu Aegis Network. (2024). Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2023, by channel. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Fast Moving Consumer Goods Industry across India in 2023, by Channel." Statista, Statista Inc., 8 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2023, by channel Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/ (last visited November 10, 2024)
Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2023, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
