This statistic displays the share of ad blocking software usage in Australia in 2017, by generation. During the survey period, around 41 percent of trailing millennials aged between 17 years and 27 years reported to use ad blocking software to view content without advertisements. In total, around 31 percent of the respondents who were 14 years or older stated to use ad blocking software to view content online without ads.
Share of people using ad blocking software in Australia in 2017, by generation
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Deloitte. (August 14, 2017). Share of people using ad blocking software in Australia in 2017, by generation [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/892059/australia-ad-blocking-software-usage-share-by-generation/
Deloitte. "Share of people using ad blocking software in Australia in 2017, by generation." Chart. August 14, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/892059/australia-ad-blocking-software-usage-share-by-generation/
Deloitte. (2017). Share of people using ad blocking software in Australia in 2017, by generation. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/892059/australia-ad-blocking-software-usage-share-by-generation/
Deloitte. "Share of People Using Ad Blocking Software in Australia in 2017, by Generation." Statista, Statista Inc., 14 Aug 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/892059/australia-ad-blocking-software-usage-share-by-generation/
Deloitte, Share of people using ad blocking software in Australia in 2017, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/892059/australia-ad-blocking-software-usage-share-by-generation/ (last visited November 13, 2024)
Share of people using ad blocking software in Australia in 2017, by generation [Graph], Deloitte, August 14, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/892059/australia-ad-blocking-software-usage-share-by-generation/