In 2022, the highest share of Australian craft beer drinkers were aged between 30 and 39 at around 31 percent. By comparison, only 13 percent of craft beer drinkers were younger consumers aged between 18 and 29.
The Australian craft beer drinker
According to the same survey, the largest concentrations of craft beer drinkers in Australia were located in New South Wales, Victoria, and Queensland. This can be attributed in part to a higher population density in these areas, as well as a higher concentration of craft beer brewers and retail environments. The average craft beer consumer is also male; more than triple the share of respondents who said they had consumed craft beers were male rather than female.
Wider consumer profile
In contrast, the gender breakdown of adults who consume alcohol in Australia has remained at a similar level over the last few years; the share of male consumers has remained in the eighty percent range. For female consumers, the share has stayed around the high seventy percent mark.
A survey conducted in 2019 revealed that 12.8 of respondents consumed beer, wine, or other alcohol. Considering specific types of alcohol, 11.8 percent expressed a preference for wine, and 8.9 percent for beer.
Distribution of craft beer drinkers in Australia in 2022, by age
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Beer Cartel. (March 2, 2023). Distribution of craft beer drinkers in Australia in 2022, by age [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/891580/australia-craft-beer-drinkers-by-age/
Beer Cartel. "Distribution of craft beer drinkers in Australia in 2022, by age." Chart. March 2, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/891580/australia-craft-beer-drinkers-by-age/
Beer Cartel. (2023). Distribution of craft beer drinkers in Australia in 2022, by age. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/891580/australia-craft-beer-drinkers-by-age/
Beer Cartel. "Distribution of Craft Beer Drinkers in Australia in 2022, by Age." Statista, Statista Inc., 2 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/891580/australia-craft-beer-drinkers-by-age/
Beer Cartel, Distribution of craft beer drinkers in Australia in 2022, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/891580/australia-craft-beer-drinkers-by-age/ (last visited September 20, 2024)
Distribution of craft beer drinkers in Australia in 2022, by age [Graph], Beer Cartel, March 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/891580/australia-craft-beer-drinkers-by-age/