Digital media ad spending in Taiwan 2016-2022

Published by
Lai Lin Thomala,
Jun 13, 2024
This statistic shows the digital advertising expenditure in Taiwan in 2016 and 2017, with projections until 2022. In 2017, total digital ad spending in Taiwan increased to around 840 million U.S. dollars from approximately 740 million U.S. dollars in the previous year.

Digital advertising expenditure in Taiwan from 2016 to 2022 (in million U.S. dollars)

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Release date

May 2018

Region

Taiwan

Survey time period

2016 and 2017

Supplementary notes

*Estimate.

Values have been rounded.

Digital advertising includes ads that appear on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising.

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