This statistic shows the result of a survey on the most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score. According to the survey, the furniture retailer IKEA was the most talked about brand among people aged 18 to 34.
The American video-sharing website YouTube ranked second, followed by Lidl, a German supermarket chain. Word-of-mouth marketing (WOM) is an advertising strategy utilized by brands, creating buzz around their product or service.
Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score
* The word of mouth score is calculated by asking respondents, which brands they have talked about offline, online or in social media within the last two weeks.
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YouGov. (September 24, 2018). Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov. "Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score." Chart. September 24, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov. (2018). Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov. "Most Talked about Brands among Young People in Finland between 2017 and 2018, by 'word of Mouth' Score." Statista, Statista Inc., 24 Sep 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov, Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/882385/most-talked-about-brands-among-young-people-in-finland/ (last visited November 10, 2024)
Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score [Graph], YouGov, September 24, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
