Market research spend in the U.S. by research method 2022

Published by
Raphael Bohne,
Nov 9, 2024
In 2022, the most popular research method in the market research industry in the United States was quantitative research, with almost 60 percent of the total share. Reporting was second in the list, with 24 percent of the share.

Share of market research spend in the United States in 2022, by research method

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Release date

September 2023

Region

United States

Survey time period

2022

Supplementary notes

Figures may not add up to 100 due to rounding.

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Market research in U.S.Advertising in the United StatesAdvertising worldwideMarket research industry
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