Emerging market research approaches used worldwide 2022

Published by
Raphael Bohne,
May 23, 2024
In 2022, research gamification was the most used emerging research approach in the market research industry worldwide. During the survey, almost 40 percent of respondents stated that they used research gamification surveys to conduct market research.

Emerging research approaches used in the market research industry worldwide in 2022

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Release date

April 2023

Region

Worldwide

Survey time period

October 25th to December 16th, 2022

Number of respondents

231 respondents

Special properties

professionals at suppliers and clients in the market research industry

Supplementary notes

Age of respondents not provided in the source report.
Multiple answers were possible.

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Statistics on " Market research industry "

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Industry overview

8

Global leaders

8

Research methods

6

Further related statistics

19

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Topics

Market research industryAdvertising in the United StatesAdvertising worldwideMobile advertising and marketing in the U.S. Business process outsourcing industry worldwide
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