Market size of online short videos in China 2016-2024

Published by
Lai Lin Thomala,
Jun 19, 2024

In 2024, the size of China's short video market was expected to reach 420 billion yuan, with a year-on-year growth rate of 16.7 percent. Douyin and Kuaishou are the largest platforms in the Chinese short video industry, controlling about 60 percent of the market.

Market size of online short videos in China from 2016 to 2022 with forecasts until 2024 (in billion yuan)

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Release date

January 2024

Region

China

Survey time period

2016 to 2022

Supplementary notes

* Estimate. 

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

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Market overview

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Market players

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Monetization

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Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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