The timeline shows the average cost-per-action in U.S. Google AdWords between August 2017 and January 2018, broken down by industry. The average CPA for legal AdWords on Google Display Network amounted to 39.52 U.S. dollars in the measured period, whereas the same keywords on search cost 86.02 U.S. dollars per action.
Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018
(in U.S. dollars)
Data based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients.
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WordStream. (June 14, 2018). Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/874066/google-cost-per-action-industry/
WordStream. "Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)." Chart. June 14, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/874066/google-cost-per-action-industry/
WordStream. (2018). Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/874066/google-cost-per-action-industry/
WordStream. "Average Cost-per-action (Cpa) in Google Adwords in Selected Industries in The United States between August 2017 and January 2018 (in U.S. Dollars)." Statista, Statista Inc., 14 Jun 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/874066/google-cost-per-action-industry/
WordStream, Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/874066/google-cost-per-action-industry/ (last visited November 10, 2024)
Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars) [Graph], WordStream, June 14, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/874066/google-cost-per-action-industry/
