A study from the second quarter of 2020 on adblocking among internet users in the United States found that 86 percent of respondents said they knew what an adblocker was. At the same time nine percent said they did not know what adblockers were.
Share of internet users who know what an ad blocker is in the United States as of the second quarter of 2020
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Global overview
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Demographics
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Desktop vs. mobile
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Consumer attitudes
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Monetization
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Further related statistics
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- Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the U.S. 2018
- Adblocker brand awareness among consumers in the U.S. 2017
- Share of adblock users whitliesting ads in the U.S. 2017
- Share of individuals paying for ad blockers in Germany 2020
- Detected use of ad blockers in Germany 2020, by device
- Share of U.S. adblock users satisfied with its performance 2017
- Detected use of ad blockers in Denmark 2020, by device
- Detected use of ad blockers in Sweden 2020, by device
- Types of ads blocked by tablet adblockers in the U.S. 2017
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2019
- Reasons for whitelisting websites from ad blocking in Sweden 2020
- Usage rate of internet technologies among Internet users in France 2018
- Ad block user share in Hungary 2016-2018
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Statistics
- Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the U.S. 2018
- Adblocker brand awareness among consumers in the U.S. 2017
- Share of adblock users whitliesting ads in the U.S. 2017
- Share of individuals paying for ad blockers in Germany 2020
- Detected use of ad blockers in Germany 2020, by device
- Share of U.S. adblock users satisfied with its performance 2017
- Detected use of ad blockers in Denmark 2020, by device
- Detected use of ad blockers in Sweden 2020, by device
- Types of ads blocked by tablet adblockers in the U.S. 2017
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2019
- Reasons for whitelisting websites from ad blocking in Sweden 2020
- Usage rate of internet technologies among Internet users in France 2018
- Ad block user share in Hungary 2016-2018
AudienceProject. (August 19, 2020). Share of internet users who know what an ad blocker is in the United States as of the second quarter of 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/874001/awareness-ad-blocking-us/
AudienceProject. "Share of internet users who know what an ad blocker is in the United States as of the second quarter of 2020." Chart. August 19, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/874001/awareness-ad-blocking-us/
AudienceProject. (2020). Share of internet users who know what an ad blocker is in the United States as of the second quarter of 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/874001/awareness-ad-blocking-us/
AudienceProject. "Share of Internet Users Who Know What An Ad Blocker Is in The United States as of The Second Quarter of 2020." Statista, Statista Inc., 19 Aug 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/874001/awareness-ad-blocking-us/
AudienceProject, Share of internet users who know what an ad blocker is in the United States as of the second quarter of 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/874001/awareness-ad-blocking-us/ (last visited November 10, 2024)
Share of internet users who know what an ad blocker is in the United States as of the second quarter of 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/874001/awareness-ad-blocking-us/