This statistic represents the average value of CPC of online advertising campaigns in the marketing sector in Italy in 2018, ranked by city. According to data, the cost per click was the highest in Rom (0.65 euros), while Turin ranked second with a cost of 0.37 euros. Southern cities had a lower CPC, as for instance in Neaples the cost per click reached on average 0.32 euros.
Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city
(in euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Semrush. (April 26, 2018). Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city (in euros) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/873949/cpc-value-of-ad-campaigns-in-the-marketing-sector-by-city-in-italy/
Semrush. "Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city (in euros)." Chart. April 26, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873949/cpc-value-of-ad-campaigns-in-the-marketing-sector-by-city-in-italy/
Semrush. (2018). Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city (in euros). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873949/cpc-value-of-ad-campaigns-in-the-marketing-sector-by-city-in-italy/
Semrush. "Average Value of Cpc (Cost per Click) of Online Advertising Campaigns in The Marketing Sector in Italy in 2018, by City (in Euros)." Statista, Statista Inc., 26 Apr 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873949/cpc-value-of-ad-campaigns-in-the-marketing-sector-by-city-in-italy/
Semrush, Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city (in euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873949/cpc-value-of-ad-campaigns-in-the-marketing-sector-by-city-in-italy/ (last visited November 10, 2024)
Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city (in euros) [Graph], Semrush, April 26, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/873949/cpc-value-of-ad-campaigns-in-the-marketing-sector-by-city-in-italy/